Role Purpose:

The Head of Golf Experience is responsible for leading, evolving and enhancing the golf proposition across The Club Company portfolio. Reporting to the Customer Experience & Growth Director, this role will drive participation, retention, commercial performance and member satisfaction by creating an outstanding golf experience for members, visitors and guests.

Working closely with General Managers, Golf Operations Managers, PGA Professionals, the Customer Experience team, Marketing and the Group Course Manager, the Head of Golf will ensure that The Club Company delivers one of the most compelling and progressive golf experiences in the UK. The role will balance respect for the traditions and values of the game with a willingness to challenge outdated practices, introduce new ideas and ensure golf remains relevant, accessible and attractive to future generations.

Who We’re Looking For:

We are looking for someone who understands what makes golf special, yet equally excited about what it could become. Most importantly, you will have a track record of growing participation, improving customer experiences and successfully delivering change.

A passionate, commercially minded leader who is obsessed with creating exceptional golf experiences, growing participation and attracting new audiences to the game. You will challenge convention, bring fresh ideas from inside and outside golf, and help ensure The Club Company remains at the forefront of the modern golf experience.

You are likely to be:

- Commercially astute, with a strong focus on growth, retention and engagement.
- Innovative and prepared to challenge the status quo.
- A strong influencer who can build relationships across clubs and teams.
- Equally comfortable talking to members, PGA Pro’s, General Manager’s and senior leaders.
- Energetic, visible and hands-on in your approach.
- A leader who thinks like an owner and acts in the long-term interests of the business.

What Success Looks Like:

- Golf membership grows sustainably across the portfolio.
- Retention improves year-on-year.
- Visitor and golf-related revenues and yield outperform budget.
- Strikeshack becomes a meaningful participation and revenue driver.
- Female, junior and beginner participation increases significantly.
- Golf course utilisation and satisfaction scores improve across all clubs.
- To be recognised as one of the most progressive & customer-focused UK Golf operators
-Golf to be viewed as more welcoming, accessible and relevant whilst retaining the traditions and values that members cherish.

Application Process: To apply, candidates should send a letter highlighting their motivation for the role and relevant experience, an up-to-date CV, details of their current remuneration and ability to relocate if necessary.